Identity Resolution Graph
Deterministic loyalty ID + probabilistic email/phone matching across POS and Shopify.
1.8M
94%
+34%
| Signal | Source | Confidence |
|---|---|---|
| LOY-88421 | POS Chicago | 1.00 |
| email hash | Shopify | 0.96 |
| phone | SMS opt-in | 0.81 |
Event Streams
Apache KafkaPostgreSQLRedis cache
| Topic | Events/min | Lag |
|---|---|---|
| pos.transactions | 4,200 | 0ms |
| shopify.events | 1,850 | 12ms |
| crm.tier_updates | 42 | 0ms |
Golden Customer Profiles
Profile #GC-442981
Omni buyer · $2.4K LTV
Profile #GC-118204
Digital-first · tier Gold
Segment Builder
| Segment | Members | Use |
|---|---|---|
| High-LTV omni | 240K | Email + paid |
| Cart abandon 24h | 18K | Trigger journey |
| Store-only loyal | 92K | Register upsell |
In-Store Register Recommendations
Redis-backed lookup delivers personalized offers at checkout in under 48ms.
48ms
+22%
120
Pipeline Health
- Consumer group balanced across 12 partitions
- Dead-letter queue empty
- Schema registry v14 compatible
Match Quality Dashboard
0.02%
-91%
-28%
Downstream Activations
Meta audiences
Synced hourly
Email ESP
Real-time triggers
CDP Workspace
Identity rules v3 · PII tokenization on · 90-day rollout complete